Cele mai influente sloganuri din istoria publicității
14 Iulie 2008
Apreciat, imitat sau parodiat, atâta timp cât oamenii își aduc aminte de el, sloganul și-a îndeplinit scopul. Repetat destul de des, el devine parte din conversațiile noastre obișnuite și din conștiința colectivă.
Conform unui sondaj realizat de către TaglineGuru.com, sloganul cu cea mai mare influență asupra oamenilor este “Got milk?” (“Ai lapte?”), realizat în 1993 de agenția Goodby, Silverstein & Partners, pentru compania California Milk Processor Board. La sondaj au participat o sută dintre cele mai mari agenții de publicitate la nivel mondial, care au ales cele mai influente 100 de sloganuri din 300, după cum urmează:
1. Got milk? (1993)
California Milk Processor Board
2.Don’t leave home without it. (1975)
American Express
3. Just do it. (1988)
Nike
4. Where’s the beef? (1984)
Wendy’s
5. You’re in good hands with Allstate. (1956)
Allstate Insurance
6. Think different. (1998)
Apple Computer
7. We try harder. (1962)
Avis
8. Tastes great, less filling. (1974)
Miller Lite
9. Melts in your mouth, not in your hands. (1954)
M&M Candies
10. Takes a licking and keeps on ticking. (1956)
Timex
11. When it absolutely, positively has to be there overnight. (1982)
FedEx
12. Reach out and touch someone. (1979)
AT&T
13. A diamond is forever. (1948)
DeBeers
14. Finger-lickin’ good! (1952)
Kentucky Fried Chicken
15. The uncola. (1973)
7-Up
16. Let your fingers do the walking. (1964)
Yellow Pages
17. There are some things that money can’t buy. For everything else there’s MasterCard. (1997)
MasterCard
18. What happens here, stays here. (2002)
Las Vegas
19. You’ve come a long way, baby. (1968)
Virginia Slims Cigarettes
20. We bring good things to life. (1981)
General Electric
21. Please don’t squeeze the Charmin. (1964)
Charmin
22. Does she or doesn’t she? (1964)
Clairol
23. Have it your way. (1973)
Burger King
24. I can’t believe I ate the whole thing. (1966)
Alka-Seltzer
25. Come alive! You’re in the Pepsi generation. (1964)
Pepsi
26. The ultimate driving machine. (1975)
BMW
27. The quicker picker-upper. (1991)
Bounty
28. Look, Ma, no cavities! (1958)
Crest
29. Pork. The other white meat. (1986)
National Pork Board
30. Pardon me, do you have any Grey Poupon? (1980)
Grey Poupon
31. Friends don’t let friends drive drunk. (1992)
U.S. Dept. of Transportation
32. Have a coke and smile. (1979)
Coca-Cola
33. I love New York. (1977)
NY State Dept. of Econ. Development
34. Betcha can’t eat just one. (1981)
Lay’s Potato Chips
35. Think outside the bun. (1998)
Taco Bell
36. The mind is a terrible thing to waste. (1972)
United Negro College Fund
37. It keeps going, and going, and going... (1989)
Energizer Batteries
38. Hey, Mikey... he likes it! (1972)
Life Cereal
39. This is your brain. This is your brain on drugs. Any questions? (1987)
Partnership for a Drug-Free America
40. They’re gr-r-r-eat! (1950s)
Kellogg’s Frosted Flakes
41. The happiest place on earth. (1960s)
Disneyland
42. Beef. It’s what’s for dinner. (late 1980s)
National Cattlemen’s Beef Assn.
43. With a name like Smucker’s, it has to be good. (1962)
Smucker’s
44. Nothing comes between me and my Calvins. (1979)
Calvin Klein Jeans
45. Is it live or is it Memorex? (1970s)
Memorex
46. Because I’m worth it. (1967)
L’Oréal
47. The few, the proud, the Marines. (1991)
U.S. Marines
48. Our repairmen are the loneliest guys in town. (1967)
Maytag Appliances
49. Put a tiger in your tank. (1964)
Esso (Exxon)
50. You quiero Taco Bell. (mid-1990s)
Taco Bell
51. How do you spell relief? R-O-L-A-I-D-S. (1970s)
Rolaids
52. This Bud’s for you. (1970s)
Budweiser
53. When EF Hutton talks, people listen. (mid-1980s)
EF Hutton
54. It’s everywhere you want to be. (1988)
VISA
55. I’ve fallen and I can’t get up. (1990)
LifeCall
56. We make the money the old-fashioned way - we earn it. (1980s)
Smith Barney
57. Intel Inside. (early 1990s)
Intel
58. Don’t get mad. Get GLAD. (early 1980s)
GLAD
59. Like a rock. (1990)
Chevy Trucks
60. It takes a tough man to make a tender chicken. (1972)
